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| www.instagram.com/hiraeth.collective |
By Kerry Hadrava
Award-winning actress Rooney Mara has shifted her
focus away from films to concentrate on her newly sprouting fashion line. The seven-year vegan has vowed to provide aesthetically pleasing attire that will not
put stress on the environment as many “fast fashion” companies do. Her line Hiraeth
resonates in sincerity and is 100% vegan.
The name Hiraeth, delicately written upon all
her labels, is an old Welsh phrase that roughly translates as homesickness or a
curious feeling of nostalgia.
“In our world today, there’s such an extreme
disconnection from everything we do—from the earth we live on, from each other,
from the food we eat, from the clothes we wear,” Mara expresses. “We’ve grown
so disconnected from everything, and I think it creates that feeling of wanting
to return to someplace that maybe we’ve never even been before, but deep down,
we know we’re missing something.”
Mara’s new line is simplistic yet stylish...elegant
and unique. Her garments are designed to be worn “forever,” therefore reducing
the use and waste of valuable resources.
Her greatest inspiration came from personal
experience, says Marra.
“I realized there aren’t many [faux leather] options
available for someone like me who is interested in design and wants
high-quality pieces, In fast fashion, you can find faux leather boots that are
really cheap, but while it’s cruelty-free in the animal sense, I didn’t
necessarily know where those things were made, or if they were cruel toward
humans,” she says.
Pieces in this collection will range from $160 to
$1500. Please visit hiraethcollective.com for more information.
Kerry Hadrava is a junior at Ramapo
College of New Jersey studying for a BA in Communication Arts with a
concentration in Global Communications and Media.
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